About The Virtual Event Blueprint

The Virtual Event Blueprint is a live, three-day virtual masterclass that teaches coaches, experts, speakers, and service-based business owners how to design, fill, and monetize their own profitable virtual events. Held entirely online via Zoom from September 24–26, 2026, the program walks attendees through the exact systems used to turn a single virtual event into a predictable revenue engine — from crafting an irresistible offer to driving registration and converting attendees into high-ticket clients.

It is built for coaches who want to reach a bigger audience without burning out on one-to-one calls, speakers ready to own their own stage instead of waiting for someone else's, and service-based owners who need a leveraged way to deliver their expertise at scale. Across the three days, participants assemble a complete blueprint: strategy, marketing, technology, and the on-event conversion framework that turns attendees into clients.

The Virtual Event Blueprint is created and hosted by Spark Event Studios, led by Justin Lawrie, Ethan O'Connor, and Devan Tiankee — a team that has produced and profited from virtual events for years and now distills everything that works into a step-by-step system anyone can follow.