LIVE MASTERCLASSOFFICIAL BLUEPRINT SPECIFICATION // 3-DAY VIRTUAL INTENSIVE
The Virtual Event Blueprint

LIVE ON ZOOM · MARCH 18, 19 & 20, 2027

BUILD THE VIRTUAL EVENT THAT FILLS YOUR CALENDAR WITH HIGH TICKET CLIENTS

Three days of live, over the shoulder training where you engineer your virtual event from the offer all the way through to the close. No theory. You leave with the blueprint built.

3 DAYS LIVE
STARTS 11:00 AM ET
ZOOM, NO REPLAYS ON GENERAL ADMISSION
BUILT FOR HIGH TICKET OFFERS

VIP upgrade available at checkout. Seats are limited.

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YOU ARE ONE TO ONE AND IT IS CAPPING YOU

You are good at what you do. The problem is the only way you currently sell it is a call at a time. More calls means more hours, and there are only so many hours. You have watched other people in your space fill a room of two hundred people, teach for three days, and walk away with a month of revenue in a weekend. You know virtual events work. What you do not have is the machine that makes one work on purpose instead of by accident.

WHAT USUALLY GOES WRONG

  • The offer is not built for a room, so nobody buys
  • Registrations come in but only a fraction show up
  • The three days have no arc, so day three falls flat
  • The pitch feels bolted on instead of earned
  • There is no follow up, so the warm leads go cold
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THIS ROOM IS BUILT FOR ONE KIND OF PERSON

THIS IS FOR YOU IF:
  • You are a coach, consultant, or agency owner
  • You already have a high ticket offer you are actively selling
  • You want an acquisition channel you control instead of renting attention
  • You are willing to run a live event, not just record a course
THIS IS NOT FOR YOU IF:
  • You do not have a high ticket offer yet
  • You are looking for a done for you service rather than the build
  • You want passive income with no live delivery
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THE BLUEPRINT

THREE DAYS. THREE PHASES. ONE FINISHED MACHINE.

Each day starts at 11:00 AM Eastern and runs roughly eight hours with breaks. You build live alongside the room.

01

DAY 1 / STRATEGIZE

You leave day one knowing exactly what event you are running and who it is for.

  • The right fit client and the belief they have to change
  • Your message map, the through line that holds three days together
  • Choosing the event format that matches your offer
  • The Profit Pyramid and where your event sits on it
02

DAY 2 / MONETIZE

You leave day two with an offer built for a room and a plan to fill it.

  • Engineering a high ticket offer that converts one to many
  • Pricing, positioning, and the path you put in front of the room
  • Filling the room, the registration and traffic session
  • Show up rate, the sequence that gets people in the seat
03

DAY 3 / ACTUALIZE

You leave day three with the run of show, the tech, and the follow up mapped.

  • Building the run of show hour by hour
  • Your tech stack and the production decisions that matter
  • Delivering the pitch so it feels earned instead of bolted on
  • The follow up window and turning attendees into clients

Every session is live. You build your own event in real time, not after the fact.

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THIS IS NOT THEORY

$1.1M TO $6.8M

The Land Geek grew from $1.1 million to $6.8 million off the back of its first virtual event. Same offer. Same founder. A different way of putting it in front of a room.

200+ EVENTS PRODUCED

COACHES, CONSULTANTS & AGENCIES

BUILT IN GOHIGHLEVEL, START TO FINISH

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Justin Lawrie, Founder and CEO of Spark Event Studios

YOUR HOST

JUSTIN LAWRIE

Founder and CEO, Spark Event Studios

I produce virtual events for a living. Not as a side offer, not as a course I recorded once. My team runs the production, the tech, the registration flow, and the follow up systems for coaches, consultants, and high ticket service providers, and we have done it across hundreds of events. The Virtual Event Blueprint is the same process we charge for, taught live, so you can build it yourself.

Conversion over vanity metrics. Systems over tactics.

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MARCH 18, 19 & 20, 2027

CHOOSE YOUR SEAT

GENERAL ADMISSION

$97

one time

  • All three days live on Zoom
  • Full workbook, digital and printable
  • Live Q and A in every session
  • Your complete event blueprint built during the three days
  • Access to the attendee community for the week of the event

General admission is live only. Replays are a VIP exclusive and are not sold separately after the event.

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SHOW UP. IF IT IS NOT FOR YOU, YOU GET YOUR MONEY BACK.

Come to the event. Sit in the room. If by the end you decide the Virtual Event Blueprint was not worth what you paid, tell us and we will refund you in full. The only thing we ask is that you actually attend.

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QUESTIONS, ANSWERED